It’s the joy of every restaurant owner to be in the public limelight for all the right reasons. This explains why the marketing department budget takes over 60 percent of the company budget.
One suitable way of informally engaging your customers is at the wine festival. Wine and food are inseparable entities.
There is always good food at the wine festival; can’t you be part of the history?
Why should the restaurant be at the wine festival?
If you are to enjoy all the benefits, what can you have to stand out at the wine festival?
There are many activities at the festival, the faster your service, the better for you. One way to achieve this is to invest in modern kitchen appliances with automated features.
If you are to make fair use of your favorite workspace, then a propane heater will be a must-have.
If you want your walk-in customers to taste your coffee, then an automatic espresso heater is an ideal appliance.
The modern kitchen appliances allow you to enjoy automated services which reduce the number of staff hence increasing profits.
Once customers have real–time feelings of what goes on If your kitchen, it’s a brand that will stick in their minds forever.
They end up being your passive and active ambassadors- the best marketing strategy. Other gadgets you can find them in homeheatingheroes.com/best-propane-garage-heater-reviews.
How well do you treat your customers? What is the conduct of your staff in serving clients? You must invest in professional personnel with not only the knowledge but also high-end interpersonal skill.
Go a notch higher and take them for short courses to sharpen their skills. What else can you boast of from your competitors if you have the same kind of nutritious meals?
What is the gauge for adequate customer service personnel?
How else will people know about your products or have the feel of your services’ efficiency or customers have information about other services you offer?
Set aside a customer service desk where you can survey to understand what you need in the form of a product and add it as part of your services.
The desk acts as a link between the customer and the management. You also get to have their email contacts to include them in your subscriber list for marketing campaigns.
You never know how you are doing businesswise unless you get information from the horse’s mouth.
That is the power of the customer service desk. You use it to distribute cards and flyers that showcase your product and services.
It’s similar to the online chat platforms; the difference is that the desk now supports physical interaction. That is your restaurant’s face; maintain a high level of customer service for efficiency in the delivery of services.
What will make people come to your restaurant and leave your competitors? It’s a wine festival; you are like a co-opted member of the function.
Therefore, you have to do your best to attract clients. One excellent way is through entertainment.
Entertainment comes in many forms. You can choose to have a resident DJ play some music. You have to do this with care.
You may have entertainment that doesn’t suit the audience. Before you choose a source of joy, understand your audience and their interest, including their likes and dislikes.
If you happen to have kids at the festival– which is unlikely, then go for comedy, which entices children.
Wine festivals attract a variety of clients. You don’t want to have clients who come and can’t get what to eat.
You need to have special diets for invalids and people with special nutritional requirements. If the festival attracts a global audience, then you have to include international cuisines. As you strive to please your clients, ensure what you serve and how you serve at the festival is a real picture of what you offer daily.
There should be a difference between what you offer at the festival and what you offer at the restaurant ground.
What is it that will push someone to get your pizza when they have many options? Why not have discounted prices to entice customers to have a taste of your food?
Have some giveaways to make them have memorable moments at the event. Psychologically, when you give something for free, customers are indebted to you for that kind gesture. That is how businesses enjoy customer loyalty.
Also, a food and drink tasting booth works wonders. Let people not shy away from getting to your restaurant because they lack money; the giveaways and free food suit their needs.
If there is a place you can gain or destroy customer relationships, then it’s at the wine festival. Make fair use of such an opportunity to gain relevance and audience with your customers.